2012 Honoree

INCIDENT MENNEN

H
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • ACCOUNT DIRECTOR
    Renaud FOUILLEUL
    H
  • ACCOUNT EXECUTIVE
    Sandrine BARONNET
    H
  • TECHNOLOGY DEVELOPPERS
    Nicolas PARIS
    Studio Lumini
  • COPYWRITER
    Ouriel FERENCZ
    H
  • CREATIVE DIRECTOR
    Alexandre DROUILLARD
    H
  • STRATEGIC PLANNING
    Olivier TEWFIK
    H
  • ART DIRECTOR
    Stephen POIRIER
    H
  • BRAND MANAGER
    Yves NERON BANCEL
    L'OREAL
  • DIRECTORS
    Marc et Sophie
    So Film
  • CREATIVE DIRECTOR
    Mickael JEANNE
    H
  • PRODUCER
    Franck ANNESE
    So Film
  • MARKETING GROUP MANAGER
    Sébastien AUBERT
    L'OREAL
  • Musique
    Kouz Studio
  • CLIENT SERVICES DIRECTOR
    Romain AMBLARD
    H
  • Posit Production
    REEPOST
  • TECHNOLOGY DEVELOPPERS
    Areski FERHAT
    Studio Lumini
  • TECHNOLOGY DEVELOPPERS
    Andrew HOUADEC
    Studio Lumini
  • TV PRODUCER
    Agathe NAFFAH
    H
  • ART DIRECTOR
    Marie DONNEDIEU
    H

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2012
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