2012 Honoree

Pick n Play

DDB Stockholm AB
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Account Director
    Johan Thunmarker
    DDB Stockholm
  • Executive Creative Director
    Andreas Dahlqvist
    DDB Stockholm
  • Creative Director
    Magnus Jakobsson
    DDB Stockholm
  • Creative Director
    Fredrik Simonsson
    DDB Stockholm
  • Copywriter
    Martin Lindestaf
    DDB Stockholm
  • Art Director
    Gustav Holm
    DDB Stockholm
  • Copywriter
    Daniel Vaccino
    DDB Stockholm
  • Art Director
    Lisa Karlsson
    DDB Stockholm
  • Account Manager
    Lina Tuikka
    DDB Stockholm
  • Web Producer
    Merwan Maaruf
    DDB Stockholm
  • Technical Director
    Andreas Andersson Fabbe
    DDB Stockholm

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2012
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