2012 Honoree

Smack My Pidge Up

LBi
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Flash Designer
    Graham Milton
    LBi
  • Executive Creative Director
    Cedric Devitt
    LBi
  • Group Creative Director
    Pete Johnson
    LBi
  • Associate Creative Director
    Andy Hekimian
    LBi
  • Copywriter
    Matt O'Dowd
    LBi
  • Senior Designer
    Julie Torissi
    LBi
  • Flash Designer
    Anthony Tripaldi
    LBi

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2012
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