2012 Honoree

StreetTag

4 Creative
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Creative Director
    Tom Tagholm
    4Creative
  • Art Director
    Alice Tonge
    4Creative
  • Executive Producer
    Syed Naqvi
    4Creative
  • Build Agency
    Brothers & Sisters
    Brothers & Sisters

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2012
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