2012 Webby Award Winner

Take This Lollipop

Tool
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Developer
    Jason Nickel
    Tool
  • Production Company
    Tool
  • Little Monster
    Agency
  • Executive Producer
    Brian Latt
    Tool
  • Executive Producer
    Oliver Fuselier
    Tool
  • Executive Producer
    Dustin Callif
    Tool
  • Director
    Jason Zada
    Tool
  • Music Company
    Future Perfect

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2012
Category
 
All

Category

  • All
  • Winners
  • Features
Type to search what you're looking for

Results

Sort by

Date
  • Date
  • Alphabetical