2012 Nominee

Underheard in New York

BBH New York
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Account Director
    Dane Larsen
    BBH New York
  • Media Designer
    Brian Moore
    BBH New York
  • Director of Innovation
    Saneel Radia
    BBH New York
  • Creative Director
    Jessica Shriftman
    BBH New York
  • Creative Director
    Zac Sax
    BBH New York
  • Creative/Account Manager
    Rosemary Melchior
    BBH New York
  • Creative/Strategic Planner
    Robert Weeks
    BBH New York
  • Art Director
    Willy Wang
    BBH New York
  • Strategic Director
    Heidi Hackemer
    BBH New York

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2012
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