2012 Honoree

YOUTUBE GETS THE AXE EFFECT

Razorfish London
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Head of Production
    Jonnie Coffin
    Razorfish London
  • Executive Producer
    Jeremy Goold
    ISH @ HSI
  • Director
    Max Vitali
    ISH @ HSI
  • Executive Creative Director
    Sean Chambers
    Razorfish London
  • Art Director
    Paul Stoeter
    Razorfish London
  • Copywriter
    Jon Usher
    Razorfish London
  • Group Account Director
    Kerry Molloy
    Razorfish London

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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