2012 Honoree

MINI Fan the flame

TBWA Brussels
Interactive Advertising
Viral Marketing

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Credits

  • Project coordinator
    Jan Bikkembergs
    TBWA Group Brussels
  • Account Director
    Bénédicte Ernst
    TBWA Group Brussels
  • Motion Graphics
    Annelies Eskens
    TBWA Group Brussels
  • Design director
    Hendrik Everarts
    TBWA Group Brussels
  • Marketing
    Pierre-Anne Jacqmain
    MINI Belux
  • Designer
    Gijs Van Essche
    TBWA Group Brussels
  • Creative Director
    Gert Pauwels
    TBWA Group Brussels
  • Project coordinator
    Stijn Dupas
    TBWA Group Brussels
  • copywriters
    Paul Van Oevelen, Bout Holtof
    TBWA Group Brussels
  • Account Manager
    Hadoum Ghassab
    TBWA Group Brussels
  • Project Manager
    Tine Anthoon
    TBWA Group Brussels
  • Flash dev front
    Ken Kools
    TBWA Group Brussels
  • Strategic Planner Online
    Rindert Dalstra
    TBWA Group Brussels
  • Flash dev Logic
    Diederik Vanderemoortele
    TBWA Group Brussels
  • Art Director
    Lander Janssens
    TBWA Group Brussels
  • HTML/PHP dev
    Geert Broeders
    TBWA Group Brussels

About the Viral Marketing category

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be graphic, text or video-based advertising.

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