2012 Honoree

The Franchise Fan Cave Catch

OMD
Interactive Advertising
Viral Marketing

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Credits

  • Director, Ignition Factory East
    Trevor Guthrie
    OMD
  • Group Account Director
    Kevin Howard
    OMD
  • Channel Planning Director
    Jay De La Cruz
    OMD
  • Director, Outdoor Media Group
    Joel Balcita
    Omnicom Media Group

About the Viral Marketing category

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be graphic, text or video-based advertising.

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