2013 Nominee

Mobile Medic

George Patterson Y&R Melbourne
Advertising & Media
Mobile & Experience Marketing

Credits

  • Executive Creative Director
    Ben Coulson
    George Patterson Y&R Melbourne
  • Creative Director
    Chris Northam
    George Patterson Y&R Melbourne
  • Art Director
    Jake Barrow
    George Patterson Y&R Melbourne
  • Copywriter
    Matt Lawson
    George Patterson Y&R Melbourne
  • Digital Creative Director
    Mark Addy
    George Patterson Y&R Melbourne
  • Group Account Director
    Julian Bell
    George Patterson Y&R Melbourne
  • Account Director
    Janet Proposch
    George Patterson Y&R Melbourne
  • Account Executive
    Daniel Smith
    George Patterson Y&R Melbourne
  • Account Co-Ordinator
    Chris Bush
    George Patterson Y&R Melbourne
  • Strategist
    Tom Ward
    George Patterson Y&R Melbourne
  • TV Producer
    Katherine Muir
    George Patterson Y&R Melbourne
  • Photographer
    Hugh Peachey
    George Patterson Y&R Melbourne
  • Retouching
    Mal Stark
    George Patterson Y&R Melbourne
  • Retouching
    Marcus Byrne
    George Patterson Y&R Melbourne
  • Director of Digital
    Matt Farrugia
    George Patterson Y&R Melbourne
  • Digital Producer
    Carrie Burman
    George Patterson Y&R Melbourne
  • Technical Director
    Brendan McMahon
    George Patterson Y&R Melbourne
  • User Experience
    Luke Tellefson
    George Patterson Y&R Melbourne
  • Interactive Designer
    Janna Mamar
    George Patterson Y&R Melbourne
  • Account Manager
    Jasson Bass
    VML
  • Digital Producer
    Chuck Brandt
    VML
  • Medical Consultant
    Dr Peter Smith
    Defence Force Recruiting

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

Category

Year
2013
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