2013 Honoree

Samsung NFC Out Of Home Campaign

Razorfish
Advertising & Media
Mobile & Experience Marketing

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Credits

  • Executive Creative Director
    Sam Cannon
    Razorfish
  • VP, Creative
    Sacha Reeb
    Razorfish
  • Group Creative Director
    Dustin Smith
    Razorfish
  • Creative Director
    Aaron Cacali
    Razorfish
  • Senior Producer
    Julie Farnie
    Razorfish
  • Senior Producer
    Libby Saelzler
    Razorfish
  • Project Manager
    Chen Zhang
    Razorfish
  • Senior Account Director
    Davie Hawes
    Razorfish

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2013
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