2013 Nominee

Nike Free Face

Wieden+Kennedy
Advertising & Media
Online Guerilla & Innovation

Credits

  • Creative Directors
    Caleb Jensen
    Wieden+Kennedy Tokyo
  • Associate Creative Director
    Naoki Ga
    Wieden+Kennedy Tokyo
  • Copywriter
    Andrew Miller
    Wieden+Kennedy Tokyo
  • Copywriter
    Konosuke Kamitani
    NAKAHATA
  • Executive Creative Director
    Tota Hasegawa
    Wieden+Kennedy Tokyo
  • Technical Director
    Toru Terashima
    ROOT Communications
  • Programmer
    Tsuyoshi Tanaka
    ROOT Communications
  • Programmer
    Masatoshi Fujiyama
    ROOT Communications
  • Project Manager
    Reiko Kawaguchi
    ROOT Communications
  • Technical Creative Director
    Seiichi Saito
    Rhizomatiks
  • Art Director, Designer
    Masanori Sakamoto
    DELTRO
  • Interactive Director, Flash Developer
    Ken Murayama
    DELTRO
  • Markup Engineer
    Shogo Yano
    DELTRO
  • CG Director
    Toru Hayai
    TAIYO KIKAKU
  • CG Designer
    Hiroshi Takeyama
    TAIYO KIKAKU
  • CG Designer
    Takashi Yasuno
    TAIYO KIKAKU
  • CG Designer
    Shign Miyahara
    TAIYO KIKAKU
  • CG Designer
    Yasuhiro Sato
    TAIYO KIKAKU
  • CG Producer
    Keisuke Nishina
    TAIYO KIKAKU

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2013
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