2013 People's Voice

Old Spice Muscle Music

wieden+kennedy
Advertising & Media
Online Guerilla & Innovation

buy a lot of old spice

Old Spice Muscle Music

Credits

  • Executive Creative Director
    Susan Hoffman
  • Executive Creative Director
    Joe Staples
  • Creative Director
    Craig Allen
  • Creative Director
    Jason Bagley
  • Interactive Creative Director
    Matt O'Rourke
  • Copywriter
    Andy Laugenour
  • Art Director
    Max Stinson
  • Director of Interactive Production
    Pierre Wendling
  • Senior Interactive Producer
    Mike Davidson
  • Audio Engineer
    Charlie Keating
  • User Experience Designer
    Jake Doran
  • Creative Technologist Lead
    Billy McDermott
  • Production Company
    MJZ
  • Director
    Tom Kuntz
  • Line Producer
    Suza Horvat
  • Executive Producer
    Scott Howard
  • Director of Photography
    Chris Soos
  • Editorial Company
    MacKenzie Cutler
  • Editor
    Erik Laroi
  • VFX
    The Mill LA
  • Composer & Sound Design
    Daedelus
  • Development Partner Company
    Vimeo

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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