2013 Honoree

QUECHUA – THE COVER MOTION

KIDS LOVE JETLAG (FRED & FARID GROUP)
Advertising & Media
Online Guerilla & Innovation

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Credits

  • Creative Directors
    Fred & Farid
    Kids Love Jetlag
  • Copywriter
    Adrien Goris
    Kids Love Jetlag
  • Copywriter
    Jean-Baptiste Le Divelec
    Kids Love Jetlag
  • Art Director
    Romain Joveneau
    Kids Love Jetlag
  • Account Supervisor
    Jeanne Gauthier
    Kids Love Jetlag
  • Advertiser Supervisor
    Julie Bordez
    Quechua (Oxylane Group)

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2013
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