2013 Honoree

The Social Home Tour

Artplan
Advertising & Media
Online Guerilla & Innovation

Credits

  • Art Director
    Augusto Correia
    Artplan
  • Copywriter
    João Resende
    Artplan
  • Art Director
    Moacyr Marques
    Artplan
  • Copywriter
    Rodrigo Lopes
    Artplan

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2013
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