2013 Honoree

Tio’s Bell (Ring 37 Times)

Sony Pictures Television
Advertising & Media
Online Guerilla & Innovation

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Credits

  • CMO
    Sheraton Kalouria
    Sony Pictures Television
  • SVP, Marketing
    Chris VanAmburg
    Sony Pictures Television
  • Exec. Dir., Marketing
    Kendra Moore
    Sony Pictures Television

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2013
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