2014 Honoree

THE WORLD’S MELODY – THE REAL TIME MUSIC EXPERIMENT

Advertising & Media
Mobile & Experience Marketing

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Credits

  • Creative Director
    Marina Majorova
    mfive
  • Director
    Maksim Buchenkov
    mfive
  • Project Manager
    Oleg Zaytsev
    mfive

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2014
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