2014 Honoree

Bid For Greatness

Advertising & Media
Online Guerilla & Innovation

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Credits

  • Executive Creative Director
    Ari Weiss
    BBH New York
  • Interactive Creative Director
    Tim Nolan
    BBH New York
  • User Experience Designer
    Kelly Bignell
    BBH New York
  • Chief Creative Officer
    John Patroulis
    BBH New York
  • Copywriter
    Ian Hart
    BBH New York
  • Art Director
    Dave Brown
    BBH New York
  • Sr. Interactive Producer
    Martin Mlekicki
    BBH New York
  • Producer
    Jen Mann
  • Producer
    Victoria Fishel
  • Producer
    Kate Morrisson
    BBH New York
  • Account Executive
    Jon Moll
    BBH New York
  • Head of Communications Planning
    Julian Cole
    BBH New York
  • Strategist
    Benjamin Zoll
    BBH New York
  • Production Company
    HAUS
  • President
    Jeremy Moss
    HAUS
  • Creative Director
    Rasmus Blaesbjerg
    HAUS
  • Head of Production
    Claudine Nichols
    HAUS
  • Director of Technology
    Dino Petrone
    HAUS
  • Senior Producer
    Tracey McAvoy
    HAUS
  • Senior Developer
    Joshua Thorp
    HAUS
  • Senior Developer
    Steve Scavo
    HAUS
  • Senior Developer
    Joshua McDonald
    HAUS
  • Head of Integrated Production
    Justin Booth-Clibborn
    BBH New York

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2014
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