2014 Nominee

Fundawear

Advertising & Media
Online Guerilla & Innovation

Credits

  • Executive Creative Director
    Steve Coll
    Havas Worldwide Australia
  • Digital Creative Director
    Jay Morgan
    Havas Worldwide Australia
  • Creative Group Head
    Christopher Johnson Johnson
    Havas Worldwide Australia
  • Digital Project Director
    Jeronimo De Leon De Leon
    Havas Worldwide Australia
  • Copywriter
    Jack Nunn
    Havas Worldwide Australia
  • Digital Art Director
    Will Brown Brown
    Havas Worldwide Australia
  • Brand Strategist/Group Account Director
    Manuella Perche Perche
    Havas Worldwide Australia
  • Brand Strategist/Senior Account Manager
    Nicole Dongara Dongara
    Havas Worldwide Australia
  • Creative Services Director
    Warrick Nicholson Nicholson
    Havas Worldwide Australia
  • Senior TV Producer
    Ros Payne
    Havas Worldwide Australia
  • Head of Design
    Darren Cole
    Havas Worldwide Australia
  • Designer
    Nic Adamovich Adamovich
    Havas Worldwide Australia
  • Christopher Tedesco, Alix Russell, Kelly Benton
    Durex Australia
  • Community Manager
    Margarita Peker Peker
    Klick
  • Media Agency
    Zenith Optimedia
  • Designer
    Billie Whitehouse Whitehouse
    Whitehouse Design
  • Tech Director
    Ben Moir Moir
    Snepo Technologies
  • Director
    Kim McKay
    Klick
  • Director
    Nick Hayden Hayden
    Finch
  • Digital Producer
    Debbie Cockle Cockle
    Momentum
  • PR Agency
    Frank
  • PR Agency Associate Director
    Amy Whittaker Whittaker
    Frank
  • PR Agency Senior Account Manager
    Lorraine Turley Turley
    Frank

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2014
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