2014 Honoree

Photoshop Action

Advertising & Media
Online Guerilla & Innovation

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Credits

  • Chief Creative Officer
    Matt Hassell
    OgilvyOne worldwide
  • Chief Creative Officer
    Ian MacKellar
    Ogilvy & Mather
  • Art Director
    Stefan D'Aversa
    OgilvyOne worldwide
  • Copywriter
    Noah Feferman
    OgilvyOne worldwide
  • VP, Marketing
    Sharon Macleod
    Unilever Canada
  • Senior Brand Building Manager
    Diane Laberge
    Unilever Canada
  • Senior Brand Building Manager
    Valerie Rousseau
    Unilever Canada
  • Assistant Brand Building Manager
    Devin Borst
    Unilever Canada
  • Brand Building Director
    Michelle St. Jacques
    Unilever Canada
  • Senior Partner
    Aviva Groll
    Ogilvy & Mather
  • Account Supervisor
    Asha Davis
    Ogilvy & Mather

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2014
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