2015 Honoree

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Advertising & Media
Online Guerilla & Innovation

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Credits

  • Executive Creative Director
    Ben Welsh
    M&C Saatchi
  • Creative Director
    Ant Melder
    M&C Saatchi
  • Art Director
    David Jackson
    M&C Saatchi
  • Copywriter
    Josh Bryer
    M&C Saatchi
  • Head of Moving Images
    Rod James
    M&C Saatchi
  • Producer
    Mick Perry
    M&C Saatchi
  • DOP
    Simon Hammond
    Simon Hammond
  • CEO
    Jaimes Leggett
    M&C Saatchi
  • PR Director
    Matt Porter
    M&C Saatchi
  • PR Manager
    Claire Jobe
    M&C Saatchi
  • Post & Sound
    FSM

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2015
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