2015 Honoree

CBA Working Capital ‘See More Inside’

Advertising & Media
Best Use of Data Driven Media

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Credits

  • Executive Creative Director
    Ben Welsh
    M&C Saatchi
  • Group Creative Director
    Hamish Stewart
    M&C Saatchi
  • Associate Creative Director & Copywriter
    Paula Keamy
    M&C Saatchi
  • Head Of Art
    Niccola Phillips
    M&C Saatchi
  • Senior Producer
    Anthony Harca
    M&C Saatchi
  • Senior Designer
    Wing Lau
    M&C Saatchi
  • Digital Designer
    Kentaro Yoshida
    M&C Saatchi
  • Junior Software Engineer
    Nick Cellini
    M&C Saatchi
  • Head of Technology
    Roger Chapman
    M&C Saatchi
  • Senior UX Strategist
    Ahmed Baghdadi
    M&C Saatchi
  • Senior Designer
    Shane Kruger
    M&C Saatchi
  • Senior Finished Artist
    Salvatore Liseo
    M&C Saatchi
  • Group Account Director
    Will Reynolds
    M&C Saatchi
  • Account Director
    Judit Sandor
    M&C Saatchi
  • Print Producer
    Iain Todd
    M&C Saatchi
  • Print Producer
    David Collier
    M&C Saatchi
  • General Manager, Business and Institutional Bankin
    Michelle Stephenson
    Commonwealth Bank
  • Executive Marketing Manager, Corporate and Institu
    Peta Davies
    Commonwealth Bank
  • Marketing Manager, Corporate and Institutional Ban
    Isabelle Sieur
    Commonwealth Bank
  • Account Director
    Katie Osilzlok
    M&C Saatchi

About the Best Use of Data Driven Media category

Best, most innovative and effective or creative use of data-driven digital media that serves users with a personalized experience. This includes such efforts as targeted marketing messages, remarketing, etc.

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2015
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