2016 Honoree

#RugbyBattle

Advertising & Media
Experience Marketing

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Credits

  • Brand Director
    Jerome Laglais
    Havas SE
  • Creative Director
    Frederic Sounillac
    Havas SE
  • Account Director
    Charles Bal
    Havas SE
  • PR Officer
    Manon Mainenti
    Havas SE
  • Community Manager
    Marius Bourcerau
    Havas SE
  • Digital Account Director
    Jerome Gautier
    Havas SE
  • Director of Sponsoring, partnership & Events
    Stephane Tardivel
    Orange
  • Sponsorship Manager
    Jean Eric Naon
    Orange
  • Rugby Manager
    Miker Sarriquet
    Orange

About the Experience Marketing category

The use of mobile, interactive, or online components to create real-world brand immersion. This includes interactive kiosks, GPS technology, outdoor interactive signage, QR codes and other environmental marketing that prompts users to interact with the Web.

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2016
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