2016 Honoree

Soundfighter

Advertising & Media
Experience Marketing

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Credits

  • ECD
    Alexandre Hervé
    DDB Paris
  • Creative
    Mélanie Pennec
    DDB Paris
  • Creative
    Jean Weessa
    DDB Paris
  • Production
    CRAC
  • TEchnical development
    Cyril Chapelier
    CKAB

About the Experience Marketing category

The use of mobile, interactive, or online components to create real-world brand immersion. This includes interactive kiosks, GPS technology, outdoor interactive signage, QR codes and other environmental marketing that prompts users to interact with the Web.

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2016
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