2016 People's Voice

A Siri-ous Safety Message

Advertising & Media
Online Guerrilla & Innovation

Credits

  • Regional ECD
    Jason Mendes
    Saatchi & Saatchi
  • CD
    Gustav Egerstedt
    Saatchi & Saatchi
  • CD
    Regner Lotz
    Saatchi & Saatchi
  • Creative
    Casper Christensen
    Saatchi & Saatchi
  • Creative
    Rene Schultz
    Saatchi & Saatchi
  • Business Director
    Annette Piilgaard
    Saatchi & Saatchi
  • Account Manager
    Charlotta Tibbelin
    Saatchi & Saatchi
  • Account Manager
    Diana Wellendorf
    Saatchi & Saatchi
  • Director/Editor
    Patrik Gyllström
    B-Reel
  • Exec. Producer
    Rikard Åström
    B-Reel
  • Producer
    Cathrin Holmqvist
    B-Reel
  • Stefan Arnoldus
  • Jacob Nørremark

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2016
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  • Winners
  • Features
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