2016 Honoree

Coders Vs Cancer

Advertising & Media
Online Guerrilla & Innovation

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Credits

  • ACD
    Jaime Schwarz
    gyro
  • ACD
    Anthony Chelette
    gyro
  • Innovation Stragegist
    Callie Leone
    gyro
  • Producer
    Steve Saint Fleuer
    gyro
  • Strategy Director
    Sean Bonthyus
    gyro
  • ECD
    Keith Loell
    gyro
  • Finance
    Vincent Marra
    gyro
  • Account
    Rosemary Melchior
    gyro
  • Managing Director
    Wendy Lurie
    gyro

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2016
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