2017 Honoree

McDonald’s Augmented Reality Trayliner

Advertising, Media, & PR
Digital Campaigns

Credits

  • Art Director
    Antonio Gizzonio
    Leo Burnett
  • Copy Writer
    Maisie Willis
    Leo Burnett
  • Creative Director
    Chris Jones
    Leo Burnett
  • Designer
    Ali Freeman
    Leo Burnett
  • Animator
    Ryan Dilley
    Leo Burnett
  • Producer
    Philip Horton
    Leo Burnett
  • Technical Consultant
    Tom Danvers
    Leo Burnett

About the Digital Campaigns category

Digital campaigns must consist of at least 3 different components, all of which must have been executed online. This includes email, banners, Websites, online guerilla marketing, online commercials, and mobile advertising.

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2017
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