2017 Webby Award Winner

Bacardi – Incognito Tickets

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Chief Creative Officer
    David Lubars
    BBDO Worldwide
  • Chief Creative Officer
    Greg Hahn
    BBDO New York
  • Executive Creative Director
    Tom Markham
    BBDO New York
  • Executive Creative Director
    Danilo Boer
    BBDO New York
  • Executive Creative Director
    Marcos Kotlhar
    BBDO New York
  • Creative Director
    Damjan Pita
    BBDO New York
  • Creative Director
    Derek Harms
    BBDO New York
  • Interactive Art Director
    Martin Staaf
    BBDO New York
  • Copywriter
    Janelle Anne
    BBDO New York
  • Director of Creative Technology, Experience and Design
    Simon Mogren
    BBDO New York
  • Designer
    Jessica Andrew
    BBDO New York
  • Senior Designer
    Bhanu Arbuaratna
    BBDO New York
  • Director of Integrated Production
    David Rolfe
    BBDO New York
  • Director of Digital Operations
    Clemens Brandt
    BBDO New York
  • Senior Interactive Producer
    Carissa Ranelycke
    BBDO New York
  • Senior Interactive Producer
    PD Shindell
    BBDO New York
  • Account Team
    Steven Panariello
    BBDO New York
  • Account Team
    Josh Goodman
    BBDO New York
  • Account Team
    Meghan Wood
    BBDO New York
  • Account Team
    Lindsay Vellines
    BBDO New York
  • Head of Communications Planning Director
    Julian Cole
    BBDO New York
  • Communications Planning Director
    Patrick Tomaziewicz
    BBDO New York
  • Communications Planner
    Alysha Lalji
    BBDO New York
  • Lead Developer
    Alex Massicott
    BBDO New York
  • Senior QA Engineer
    Jimmy McGee
    BBDO New York
  • Creative Technologist
    Flip Williander
    BBDO New York
  • Animation
    Chris D'Andrea
    BBDO New York

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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2017
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