2017 Honoree

Bully Ads

BIMM/Touche
Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Chief Creative Officer
    Roehl Sanchez
    BIMM
  • Creative Director
    Rene Rouleau
    BIMM
  • Art Director
    Andrew Yeung
    BIMM
  • Copywriter
    Rene Rouleau
    BIMM
  • Group Account Director
    Angela Lowe
    BIMM
  • Account Coordinator
    Erin Stear
    BIMM
  • VP Technology
    Ralph Reefke
    BIMM
  • Technical Director
    Sukh Gill
    BIMM
  • Director of Product Innovation
    Scott Keeling
    BIMM
  • Project Manager
    Shawn Takacs
    BIMM
  • Media
    Touché Media, AOL Canada
  • PR
    Stephen Rouse
    CAROUSE
  • Director of Client Insights
    Jason Barg
    BIMM
  • Digital Planner
    Allison MacLeod
    BIMM

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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2017
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