2017 Nominee

MINI Fast Forward

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Product
    MINI COOPER S
  • Chief Creative Officer
    Rafael Urenha
    DPZ&T
  • Creation
    Raphael Lucone
    DPZ&T
  • Creation
    Viktor Busch
    DPZ&T
  • Creation
    Silvio Amorim
    DPZ&T
  • Account Executive
    Elvio Tieppo
    DPZ&T
  • Account Executive
    Denise Nogueira
    DPZ&T
  • Account
    Heitor Pereira
    DPZ&T
  • Account
    Juliana Magro
    DPZ&T
  • Chief Strategy Officer
    Fernando Diniz
    DPZ&T
  • Planning
    Letticia Marcon
    DPZ&T
  • Projects
    Marcos Yamamura
    DPZ&T
  • Projects
    Leonardo Grana
    DPZ&T
  • Digital Production
    Plural Web
  • Client Approval
    Julian Mallea
  • Client Approval
    Pedro Gil

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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2017
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