2017 People's Voice

President of Playlists

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • CMO
    Seth Farbman
    Spotify
  • VP Brand & Creative
    Jackie Jantos
    Spotify
  • VP, Global Head of Marketing
    Amy Ferris
    Spotify
  • Global Creative Director
    Alex Bodman
    Spotify
  • Writer
    Rajeev Basu
    Spotify
  • Art Director
    Alexandra Sobiecki
    Spotify
  • Social
    Carlyn Sylvester
    Spotify
  • PR
    Tamika Young
    Spotify

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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