2017 Honoree

The thermometer that gets cold – single entry

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • CCO
    Washington Olivetto
    WMcCann
  • National Creative Director
    Guime Davidson
    WMcCann
  • Copywriter
    joão Quartucci
    WMcCann
  • Art Director
    Mateus Cerqueira
    WMcCann
  • Planner VP
    Débora Nitta
    WMcCann
  • Planner Supervisor
    Rafael Rodrigues
    WMcCann
  • Planner
    Gabriella Kubik
    WMcCann
  • Account
    Maximiliano Lacerda
    WMcCann
  • Account
    Rafaela Reis
    WMcCann
  • Account
    Caio Amaral
    WMcCann
  • Media
    Carla Dart
    WMcCann
  • Media
    Flávio Buonsante
    WMcCann
  • Agency Production
    Marcelo Hack
    WMcCann
  • RTV
    Viviane Dias
    WMcCann
  • RTV
    Juliana Lutterbach
    WMcCann
  • Creative Director
    Fábio Onofre
    WMcCann
  • Creative Director
    Nicolás Romanó
    WMcCann

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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2017
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