2017 Honoree

Nike Running : SHM16 : My Sole Story

Advertising, Media, & PR
Best Use of Data Driven Media

Credits

  • ECD
    Eric Cruz
    AKQA Shanghai
  • ACD Writer
    Derek Lui
    AKQA Shanghai
  • Sr Art Director
    Joshua Lim
    AKQA Shanghai
  • Sr Art Director
    Dominic Tang
    AKQA Shanghai
  • Sr Copywriter
    Nana Shao
    AKQA Shanghai
  • Designer
    Ed Yap
    AKQA Shanghai
  • Head of Technology
    Neil Nand
    AKQA Shanghai
  • Sr Creative Developer
    Ethan Chiu
    AKQA Shanghai
  • Project Manager
    Pete Gibson
    AKQA Shanghai
  • Client Partner
    Stefan Hawes
    AKQA Shanghai
  • Sr Account Director
    Xu Zi
    AKQA Shanghai

About the Best Use of Data Driven Media category

Best, most innovative and effective or creative use of data-driven digital media that serves users with a personalized experience. This includes such efforts as targeted marketing messages, remarketing, etc.

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2017
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