Art Is Everywhere: Candice B. Groot's Collection
Erin Lentz Executive Director of Design at ArtVersion
"The goal is to create an experience that feels both intuitive and personally catered to the user, enhancing satisfaction and engagement."
The Challenge
The Virginia A. Groot Foundation sought to honor the legacy of their late founder Candice B. Groot, a distinguished artist, collector and educator, by creating a digital platform that showcased her extensive art collection and celebrated her contributions to the art community. The challenge was to design a website that not only displayed over 600 pieces from 300 artists but also conveyed Candice's personal journey and impact in the world of ceramics.
The Solution
ArtVersion developed a user-centered website that effectively presented Candice's vast art collection. The design featured an intuitive gallery framework, allowing users to explore artworks by individual artists or as a collective. A six-part narrative was integrated to provide biographical context, highlighting Candice's influence and passion for art. The website's aesthetic was inspired by the ambiance of an art gallery, utilizing a curated color palette and sophisticated typography to enhance the immersive experience. Responsive design ensured accessibility across various devices, and on-location photography sessions captured the essence of the artworks. Additionally, a strategic social media campaign was launched to engage a broader audience and drive traffic to the site.
The Results
The "Art Is Everywhere" website successfully encapsulated Candice B. Groot's life and artistry, serving as both an educational resource and a tribute to her legacy. As a result of its thoughtful design and user-friendly experience, the project garnered significant recognition. It won a Gold Award at the 2024 MUSE Creative Awards, an Honorable Mention with Awwwards, and it was shortlisted in two categories with the Lovie Awards, along with being a nominee and two honors from 28th annual Webby Awards, further affirming its excellence in the world of digital design. These accolades underscore the project's excellence in web design and development and its effective portrayal of Candice B. Groot's artistic legacy.