Websites and Mobile Sites: Employment / Webby Winner


Ross Luebe, Head of Creative Technology at Athletics

"Athletics developed a theme and plugin that embraces the WordPress block system and headless stack that allows users to get closer to a WYSIWYG editing experience. WordPress has always been a leader in content management but this approach can reduce the disconnect between design and content that other headless first content management systems typically lack."

The Challenge

The challenge was to design and develop a visually appealing, user-friendly website for Guild. This included emphasizing an accessible website and the value of the programs offered by Guild. The site had to find the balance between an engaging experience and intuitive design patterns that combined strong branding, storytelling, and functionality.

The Solution

The solution was a headless Next.js site powered by a custom WordPress theme and plugin that leverages the WordPress block system. The design process incorporated accessibility from the outset, leading to a beautiful, functional site experience. The use of WP Engine’s Atlas and FaustJS accelerated development sprints. A modular content approach was adopted for versatile storytelling, providing clear informational frameworks that inform the site's narrative flow and structure.

The Results

Guild’s rebrand has a new, highly dynamic website that elevates the user experience. The complexity of their previous website has been reduced from three different platforms to one. This streamlined the editor experience and gave their team more power and control over the content they created. Visitors to their site have a clearer understanding of their offering through a thoughtful and accessible experience.

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