Esquire Digital


Women unite to keep rights.
Esquire Digital


Gathering credible information and then presenting it in a way that is engaging to the user. Heather Pinheiro, Art Director

Q: Can you describe your project and the concept behind it?

A: There was too much information on Roe v. Wade from multiple sources making it difficult for women to discern between reputable and deceptive information. There were many questions about abortion laws, birth control, abortion clinics, and the legal ramifications of obtaining an abortion after the Supreme Court’s decision. I was able to interview experts, enabling me to create a site that informed women on the many topics regarding Roe v. Wade.

Q: Once you settled on your idea, what influenced your decision on the chosen technical approach?

A: I wanted this site to not only provide information, but to tell a story. I wanted the story to be told using eye catching animations, imagery, videos, etc. These elements made the technical build a bit more difficult than a more traditional site…but worth it.

Q: What were some of your biggest learning and takeaways from this project?

A: I actually learned a lot about Roe v. Wade myself (whereas I was no expert prior to this project) by conducting the interviews, really listening and learning from attorneys, House Representatives, and hearing real stories from real people about their experiences with abortions. It was all very inspiring, emotional, and also heart wrenching at times.

Q: What web technologies, approaches, tools, or resources did you use to develop this experience?

A: The idea was just a whiteboard drawing, which progressed into heavy Adobe Photoshop, Illustrator and After Effects work, and then I took the project into Webflow. This was my second ever Webflow project, so being both designer and developer was interesting and challenging. I worked with multiple, powerful JavaScript libraries such as GSAP.

Q: How did the final product meet or exceed your expectations? What results did you see?

A: I’m obsessed with this project! I think the site design and impact way exceeded my expectations, people have reached out to me in support of the site and the information it presents. The best result though…my daughters are proud of the website and of me for creating it.
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