The goal was to give fans a way to connect with the show between seasons, especially as COVID was extending the off-season. We designed an experience for fans to remember favorite moments, and for new audiences to get excited about discovering the series.- Hello Design Team
The site’s visual language needed to stand up to the vibrant and period-inspired look of the series. We incorporated the world of The Marvelous Mrs. Maisel into every detail to surprise and delight fans with each interaction. 60s-inspired illustrations come to life with a color palette pulled from the wardrobe and microinteractions inspired by thematic moments. Spin records, get your fortune read, and scan the airwaves for Midge’s radio ads.