Wide Eye

The Society for Experiential Graphic Design

Websites and Mobile Sites: Community / Webby Peoples Voice Winner


Joshua Ellis, Principal Engineer at Wide Eye

“WP Engine is one of our preferred hosting solutions, which is seamlessly integrated into our development process through our CI/CD tooling and more. The WP Engine platform offers a secure, manageable, and turnkey infrastructure to launch our sites.”

The Challenge

SEGD is a global community of designers who create experiences that inspire, awe, and connect people. The organization approached Wide Eye to create a next generation community, elevate and respond to the needs of their members, and connect a new CRM to the front door of their community.

The Solution

Through two rounds of user research, we quickly identified the two things that made this site and community unique. First, due to the site’s intersection between many different designer disciplines, it had the potential to be a place designers went to find inspiration. Second, the profoundly unique community itself was simultaneously world-class, collaborative, and humble. Our architecture, story, and page design reinforced these unique differentiators, elevating award-worthy work, highlighting the many faces of the community, and inviting people to connect in new and novel ways. The site was integrated with GlueUp, their CRM, and supported both a logged in and logged out state of the site.

The Results

"Wide Eye was a tremendous partner and we couldn’t have pulled off a project of this scale without their experience, vision, talent, patience, and empathetic guidance. They understand intuitively how to build digital experiences that grow and sustain community. They’ve absolutely transformed SEGD online and helped to make our team more skilled throughout the process."
—Cybelle Jones, Chief Executive Officer, SEGD

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