Individual-Game or Application
"The biggest difference in how we built the experience was who built it. Rather than collaborating with traditional digital vendors, we scoured social media for the best builders in the Fortnite metaverse and hired them."R/GA and Momentum Worldwide
The “a-ha” was when we identified a strategic crossroads between Verizon 5G, Fortnite and the situation with Covid. Verizon’s claim to 5G is that they “Built it right,” and Fortnite had launched a mode giving people the opportunity to “Build” their own worlds. There was also a need to build a solution for millions of people during the Super Bowl. This common mission between the brands led us to the idea of building a stadium using Verizon 5G.