Testing, testing, testing… That’s the key to the creation of the digital storytelling platform. Test the creative ideas with actual users and test the websiteand the migration of content extensively in terms of performance.- Emakina Team
Emakina started the project with a one-week design sprint, which was an intensive week where by co-creation the foundation of the website was created and delivered in a first prototype. This was also directly tested to actual users. The main insight in this first step is to keep the focus at all times on the visual stories and its context. The power of these iconic photographs is the key strength of World Press Photo and its heritage. People love to continuously deep dive in this content, including the massive archives of 15,000+ photos.