Webby for Good is a collaborative program formed by The Webby Awards and WP Engine to showcase Webby-recognized projects built to change the world.
At the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms.
By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are.
We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.
- Production Company Tool of North America Tool of North America
- Editor Cut & Run Cut & Run
- Color The Mill The Mill
- Sound Design/Mix Nylon Studios Nylon Studios
About the Public Service & Activism (Branded) category
Video content created on behalf of a group or organization to support or promote a particular societal cause or issue.