In 2008, Veronica McGregor launched NASA's first-ever social media account by Tweeting for its famous Phoenix Mars mission, as the robotic rover itself! She stops by the Webby Podcast to talk all things space exploration, branding, and more.
The Internet really loves NASA. Specifically, it loves NASA’s social media presence. Today, David-Michel Davies chats with the woman who started it all, Veronica McGregor, NASA Jet Propulsion Lab’s News and Social Media Manager. They dive into the agency’s first Twitter account for its 2008 Mars Phoenix mission, and how her team is using interactive, digital experiences to educate the public on planetary exploration.