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26th Annual Webby Awards

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Nominee Promotional Tips

Congratulations, you're a Webby Nominee! Now comes the fun part: telling everyone on the Internet that you're a Webby Nominee. Here are tips to share the news and encourage people to vote for you.

1. Launch a People’s Voice Campaign on Social

Encourage fans, partners, employees, friends, family, and the general public to vote for your work in The Webby People’s Voice Awards, created in Canva. Wondering where to start? As a Nominee you have access to the Webby Voting Toolkit created in Canva which includes a custom editable promotional toolkit, including social assets, digital ads, email assets, podcast badges and more.

We’re offering you and your team a 3 month free trial of Canva Pro, which unlocks premium templates, fonts, videos, and features, to help kick off and support your People’s Voice campaign at every step of the process. Just login, download your assets and start promoting. Access your complimentary Canva Pro trial using the code: WEBBYS and get designing here. 

Check out our People’s Voice Social Media Tips for more tactics you can use to run a successful People’s Voice campaign on social.

We love to highlight the best promotional campaigns launched by our Nominees. Email campaigns@webbyawards.com to be featured.

2.  Add Your Nomination to Your Website

A little online makeover can go a long way. And you can easily call attention to your Webby nomination by sprucing up your homepage. Use a People’s Voice-related cover graphic on your homepage, explore the digital ads in The Webby Voting Toolkit, created in Canva, or add one of these Webby site badges that we’ve created for you.

See how past Webby Nominees Madeo and The Perfect Loaf shouted out their nominations.

Madeo during the 24th Annual Webby Awards
The Perfect Loaf during the 23rd Annual Webby Awards

3. Dispatch the News to Your Listserv

Do you run a Substack or send a weekly newsletter? Spread the news to your subscribers through a dedicated email, and encourage them to vote for you. As people who already enjoy your work, you subscribers are likely to support you and share it with their circles as well. A few tips: try to reach as many people as possible, and get personal! People want to know what being nominated for a Webby Award means to you.

See a few examples from Webby Nominees below. Tumblr sent an email to every person who has ever owned a Tumblr. Also see examples from Lemonada Media listing its nominated podcasts. You can throw a Webby badge, image or an email header template from The Webby Voting Toolkit, created in Canva, into your newsletter, too. Don’t forget to let them know where to vote.

4. Update Your App and Podcast Descriptions

If your app, social series, platform or podcast has been nominated, try plugging your Webby nomination in your descriptions in your app store listing, videos, or podcast episodes. If you run a podcast, try updating your podcast sticker as well—there are ready-made templates in The Webby Voting Toolkit, created in Canva.

See a few examples of how Nominees have updated their descriptions, like DJ Cummerbund.

5. Write a Blog Post for Your Site

Another easy way to call out your Webby nominations is to write a blog post. Post it on your homepage, get creative with the messaging, and you can also share that post everywhere. Last year, production company m ss ng p eces published a blog post calling out their nominations in their signature style. You can also use one of the blog post header templates, available in The Webby Voting Toolkit, created in Canva.

6. Utilize Digital Ads, Everywhere

This is another easy promotional tactic—place digital ads across your website, app, platform and more. Previously Nominees have used roadblocks, like the TV Time app or Rotten Tomatoes. There are plenty of digital ad templates you can use in The Webbys Voting Toolkit, created in Canva, including leaderboard, medium, and half page ads. See past Nominee examples below.

 

7. Shine In Your Email Signature

Have your team highlight their Webby nomination in their email signatures!

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