People’s Voice Social Media TipsThe key to winning the Webby People’s Voice Award is a great social media campaign. Here are a few winning tactics.
The key to winning the Webby People’s Voice Award is a great social media campaign. Here are a few winning tactics.
The first step to taking home a Webby People’s Voice win is to make sure the right people know about your nomination. Fans? Supporters? Fanatics? Whatever you call them—it’s time to mobilize your biggest advocates on social media.
Promoting your nomination on social media should be fun, engaging, creative, and most of all—motivating. So, we’ve compiled 6 best practices to help you this year:
1. Choose A Humble Brag
It’s understatement to say that the past year has been crazy. If you feel strange promoting your nomination, we get it. But know that you deserve to celebrate the online work you’ve created, and your peers are excited to celebrate with you as well. People who are fans of your work want to support you. We recommend using softer language, asking your team, family, and friends to support you, and help recognize your work.
2. If You Didn’t Post It, Did It Really Happen?
Posting on Instagram, Twitter, Tik Tok, and the rest of your social channels should be your first stop when promoting your Webby nomination! Help your posts “cut through the noise” by thinking outside of the box (like Schitt’s Creek).
3. Share Your Story
Instagram has a lot of features to help promote your nomination. Make creative Instagram stories to share the exciting news about your nomination, to ensure all of your followers see it.
Pro tip: Add the link to vote in your bio! Make it easy.
4. Use Webby Badges We’ve Created For You
Get your audience excited. We’ve created a few Webby badges and social assets (above) for you to use throughout your graphics and on social.
5. Get Up Close And Personal
Fire up Facebook Live or Instagram Live—or record a Story—of yourself explaining what your Webby nomination, and a potential Webby win means to you—like The Young Turks’ Hasan Piker.
6. Create Cool GIFS / Graphics To Share
Break through the noise: Score votes by being creative with original GIFs, videos, or other graphics shouting out your nomination to share on all of your social channels—like Trello did(picture above). We’ve included a few more below.
7. Call On Your Celebrity Friends
A little clout goes a long way. If your Webby-nominated project features a celebrity or influencer, nudge them to shout out the nomination on their social channels. The ACLU and Brooklyn Defender Services called on 2018 Webby Special Achievement Winner Jesse Williams.
Every day during People’s Voice, we’re sharing social media highlights of how Webby Nominees are promoting their nomination in the Daily Digest. You can find the Daily Digest in a pinned story on our Instagram, or as a Twitter moment on @TheWebbyAwards profile. You can also send our Social Media Manager, Christa Eduafo an email with a link to your posts.