It is with great pleasure and admiration that we present The Webby Lifetime Achievement award to Prince, who has forever altered the landscape of online musical distribution as the first major artist to release an entire album – 1997’s Crystal Ball – exclusively on the Web. Prince’s leadership online has transformed the entertainment industry and reshaped the relationship between artist and fan. Long before MySpace and iTunes, Prince used the Web to premiere videos and new music, challenge distribution practices, and connect with his fans. His groundbreaking Web site, NPG Music Club (www.npgmusicclub.com) boasts more than seven full-length CDs of music that are unavailable anywhere else.
Honoring those who have shaped the Internet with their groundbreaking work, recognizing their influence and lasting impact on digital culture, communication and technology.