Honoree - Walt’s Warning: Breaking Bad Season 2
2010 Honoree

Walt’s Warning: Breaking Bad Season 2

Ralph/Sony Pictures Television
Interactive Advertising
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Online Guerilla & Innovation

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    Chris Hassell
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    Jay Armitage
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    Greg Stevenson
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    Chris Stack

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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