2011 Honoree
Converse The Sampler
R/GA
Interactive Advertising
Individual
Mobile & Experience Marketing
Mobile & Experience Marketing
About the Mobile & Experience Marketing category
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.
Year
Category
- All
- Special Achievement
- Web
- General Website
- Activism
- Art
- Associations
- Automotive
- Banking/Bill paying
- Beauty & Cosmetics
- Blog - Business
- Blog - Cultural
- Blog - Political
- Celebrity/Fan
- Charitable Organizations/Non-Profit
- Community
- Consumer Electronics
- Corporate Communications
- Cultural Institutions
- Education
- Employment
- Events
- Family/Parenting
- Fashion
- Financial Services
- Food & Beverage
- Games
- Games-Related
- Government
- Green
- Guides/Ratings/Reviews
- Health
- Humor
- IT Hardware/Software
- Insurance
- Law
- Lifestyle
- Magazine
- Movie & Film
- Music
- NetArt
- News
- Personal Blog/Website
- Pharmaceuticals
- Politics
- Professional Services
- Radio & Podcasts
- Real Estate
- Religion & Spirituality
- Restaurant
- Retail
- School/University
- Science
- Self-Promotion/Portfolio
- Social Media
- Sports
- Telecommunications
- Television
- Tourism
- Travel
- Web Services & Applications
- Weird
- Youth
- Website Features and Design
- General Website
- Online Film & Video
- General Film
- Animation
- Branded Entertainment
- Comedy: Individual Short or Episode
- Comedy: Long Form or Series
- Documentary: Individual Episode
- Documentary: Series
- Drama
- Events & Live Webcasts
- Experimental & Weird
- How-To & DIY
- Music
- News & Politics: Individual Episode
- News & Politics: Series
- Public Service & Activism
- Reality
- Sports
- Technology
- Travel & Adventure
- Variety
- Video Remixes/Mashups
- Viral
- Performance & Craft
- General Film
- Advertising & Media
- Mobile Sites & Apps
- All Devices
- Handheld Devices
- Education & Reference (Handheld Devices)
- Entertainment (Handheld Devices)
- Experimental & Innovation (Handheld Devices)
- Games (Handheld Devices)
- Guides/Ratings/Reviews (Handheld Devices)
- Integrated Mobile Experience (Handheld Devices)
- Lifestyle (Handheld Devices)
- Music (Handheld Devices)
- News (Handheld Devices)
- Productivity (Handheld Devices)
- Shopping (Handheld Devices)
- Social (Handheld Devices)
- Sports (Handheld Devices)
- Travel (Handheld Devices)
- Utilities & Services (Handheld Devices)
- Tablets & All Other Devices
The Webby Awards
Year
2011
Year
Category
All
Category
- All
- Special Achievement
- Web
- General Website
- Activism
- Art
- Associations
- Automotive
- Banking/Bill paying
- Beauty & Cosmetics
- Blog - Business
- Blog - Cultural
- Blog - Political
- Celebrity/Fan
- Charitable Organizations/Non-Profit
- Community
- Consumer Electronics
- Corporate Communications
- Cultural Institutions
- Education
- Employment
- Events
- Family/Parenting
- Fashion
- Financial Services
- Food & Beverage
- Games
- Games-Related
- Government
- Green
- Guides/Ratings/Reviews
- Health
- Humor
- IT Hardware/Software
- Insurance
- Law
- Lifestyle
- Magazine
- Movie & Film
- Music
- NetArt
- News
- Personal Blog/Website
- Pharmaceuticals
- Politics
- Professional Services
- Radio & Podcasts
- Real Estate
- Religion & Spirituality
- Restaurant
- Retail
- School/University
- Science
- Self-Promotion/Portfolio
- Social Media
- Sports
- Telecommunications
- Television
- Tourism
- Travel
- Web Services & Applications
- Weird
- Youth
- Website Features and Design
- General Website
- Online Film & Video
- General Film
- Animation
- Branded Entertainment
- Comedy: Individual Short or Episode
- Comedy: Long Form or Series
- Documentary: Individual Episode
- Documentary: Series
- Drama
- Events & Live Webcasts
- Experimental & Weird
- How-To & DIY
- Music
- News & Politics: Individual Episode
- News & Politics: Series
- Public Service & Activism
- Reality
- Sports
- Technology
- Travel & Adventure
- Variety
- Video Remixes/Mashups
- Viral
- Performance & Craft
- General Film
- Advertising & Media
- Mobile Sites & Apps
- All Devices
- Handheld Devices
- Education & Reference (Handheld Devices)
- Entertainment (Handheld Devices)
- Experimental & Innovation (Handheld Devices)
- Games (Handheld Devices)
- Guides/Ratings/Reviews (Handheld Devices)
- Integrated Mobile Experience (Handheld Devices)
- Lifestyle (Handheld Devices)
- Music (Handheld Devices)
- News (Handheld Devices)
- Productivity (Handheld Devices)
- Shopping (Handheld Devices)
- Social (Handheld Devices)
- Sports (Handheld Devices)
- Travel (Handheld Devices)
- Utilities & Services (Handheld Devices)
- Tablets & All Other Devices
