2011 Honoree
Converse The Sampler
R/GA
Interactive Advertising
Individual
Mobile & Experience Marketing
Mobile & Experience Marketing
About the Mobile & Experience Marketing category
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.