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SVP, Consumer MarketingChris MoseleyHISTORY
Sr. Director, Consumer MarketingAnn Marie GraniteHISTORY
Director PublicityVicky KahnHISTORY
VP Public Affairs and CommunicationsLynn GardnerHISTORY
Sr. Vice PresidentHowie KleinbergElectric Artists
Account StrategistTerry GoldmanElectric Artists
About the Mobile & Experience Marketing category
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.