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Head of social media EMEAGraeme BoydXbox
Head of PR EMEASinead PurcellXbox
Media PlannerScott HolmesUniversal Mccann
Head of Media EMEAPaul EvansXbox
About the Mobile & Experience Marketing category
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.