Webby Award Winner - Yahoo! Bus Stop Derby
2011 Webby Award Winner

Yahoo! Bus Stop Derby

Goodby, Silverstein & Partners
Interactive Advertising
Mobile & Experience Marketing

Waiting for Muni made fun.

Yahoo! Bus Stop Derby

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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